CASAS BAHIA



Casas Bahia is the biggest Brazilian retail store. This company is also the major advertiser in Latin America. The agency is Young&Rubicam Brazil.


Between 2004 and 2007, while working for 'Mixer Produções Cinematográficas', I worked exclusively for 'Casas Bahia'. I was responsible to coordinate an internal team of motion graphic designers and 3D artists to provide daily advertisements.


During this period my typical professional responsibilities were as follows:


Creating and presenting concept designs to clients for evaluation and approval. Supervision, communicating directives, instruction and involvement in all stages of the product development execution.

Communicating and consulting with the client throughout the development stages, from concept design to final execution, and making modifications as appropriate. Consultation with clients to determine objectives, develop time lines and other project parameters. This included market research, such as conducting a review of competitor’s graphic campaigns to ensure sufficient differentiation. This also included determining client expectations and budgetary constraints.